Saturday, January 10, 2009

Author Stores Launch at Amazon

Amazon has launched Author Stores, a tool that should help promote authors and their books on the Amazon site. The Author Stores are single pages that list all the books from a particular author, as well as other features. The Author Stores launched before the beginning of the year with 2,500 pages; the goal is to have a page for every author who has books available on Amazon.

See how the feature works by searching for popular bestselling authors including Stephen King, J.K. Rowling and James Patterson. Customers access the stores through the normal search box—when a shopper searches for an author who has a store, a link appears at the top of the search results next to Amazon’s Author Store logo. As an example, I’ve used J.K. Rowlings to access her page.

Apple uses a similar feature for popular artists at its iTunes stores. Amazon’s long-time goal is to have an Author Store for every author whose books are available through Amazon.

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