Wednesday, May 20, 2009

The Next Wave In Publishing?

ABC News did a story on Wednesday about a very different kind of book. On Thursday, May 21st The Obama Time Capsule will be released, recounting President Obama’s historic campaign and election with one distinct difference – each book is personalized with the buyer’s photographs and text. No two copies of the coffee table book will be alike because each copy is printed one at a time, after the book is ordered.

What the book does is weave together the story and photographs of the Obama campaign with those of the buyer/author. Publishing insiders believe such books herald the new wave of publishing, in which books are personalized to the unique end user.

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